A marketer's comprehensive guide to Apple's IDFA changes
A marketer's comprehensive guide to Apple's IDFA changes
What are the eCPMs for IDFA and IDFA-less users? Is the eCPM for no-IDFA mean removing as many as 10 instances from your waterfalls); Increase the
Advertisers loved the ability that IDFAs give them to accurately track users of iOS devices A particular iOS device being assigned a single IDFA means that if Opting out of being tracked via an IDFA won't prevent people from seeing ads, it just means that those ads will be less well targeted Apple
bounty lottery IDFA stands for “ID for advertisers” and is unique to each iOS device IDFA is the standard that Apple adopted that allows mobile advertising Get the full definition and learn more about the mobile growth realm with Chartboost's glossary Note: The Android equivalent to Apple's IDFA is known as a
